Marketing Accelerator

Helping Founders Grow Faster

We are the solution for busy founders who want to supercharge their marketing without getting sucked into the weeds.

We can step in at any stage to revamp your marketing strategy, organization, technology, campaigns, and more.

Our goal is to leave you with a self-sustaining growth engine.

Marketing Leadership

Peter Sherman is your interim head of marketing. He is a seasoned marketing executive with over two decades experience launching start-ups and new ventures within industry giants like Google, Warner Media, and Sony.

Let’s Talk

Flexible
Team

We will also tap into a roster of marketing specialists—flexing to your needs—when we need access to specific skills, such as designing a captivating logo, running a research study, or optimizing your media spend.

We'll develop data-driven marketing strategies aligned with your business objectives. From defining your target audience to crafting customer acquisition and re-engagement strategies, we'll guide you through all go-to-market planning.

Strategy

We'll assist you in designing your marketing organization, including talent recruitment, mentoring, and deciding on the right mix of employees, contractors, and agencies.

Organization

We'll implement systems and tools to track, analyze, and report on key performance indicators, ensuring data-driven decision-making and continuous improvement.

Analytics

We'll conduct in-depth market research and consumer insights studies to inform your marketing strategies and ensure product-market fit.

Insights

We'll work with you to develop a compelling brand strategy, create a distinctive brand identity, and ensure consistent brand representation across all touchpoints.

Brand

We'll craft captivating brand narratives, develop creative assets, and produce high-quality content that resonates with your target audience.

Creative

We'll help you select and implement the right marketing technology stack to streamline your operations and maximize efficiency.

Technology

We'll execute paid media campaigns, build targeted lead lists, and optimize your customer journey through email marketing and lifecycle management.

Campaigns

We'll help you foster a thriving community around your brand and manage your social media presence to connect with your audience.

Community

Our Services

Why Barkston?

Founder Focus: We understand the unique challenges and opportunities faced by founders, and we're excited to help you succeed.

Proven Expertise: Our team brings extensive experience in marketing leadership roles at top technology, media, and telecom companies.

Flexible Solutions: We tailor our services to your specific needs—and can flex as they evolve—providing a personalized approach to marketing acceleration.

Data-Driven Approach: We use data and analytics to inform every decision, ensuring optimal results and continuous improvement.

Most consultants leave you with some decks that you never read and then refer you to other expensive agencies to help with execution.

That’s not what you should expect from Barkston.

We roll up our sleeves and offer hands-on leadership and a flexible team of specialists to get things done.

We won't rest until you have a self-staining growth engine powering your business.

We free founders from the weeds of marketing, so that you can focus on what you do best - building your company and perfecting your technology.

Let’s Talk

Reach out to start the growth journey

peter@barkston.co

I'm Peter Sherman, a marketing leader who lives to grow brands. I balance creative thinking with business strategy and have a proven track record in consumer and business marketing across tech, media, and telecom.

My Expertise:

Launching and scaling brands
Building high-performing teams
First principles marketing
Blending technology, culture, and community

My Career Highlights:

Sony Electronics: Led the launch of Sony's US fiber internet service, managing all aspects from product development to go-to-market strategy.
Creator+: Led marketing for this Web3-powered movie production / fandom / distribution platform, collaborating with top creators.
Warner Media: Spearheaded HBO Max Originals marketing, growing subscribers and leading award-winning campaigns for major shows and movies.
Google: Led product marketing for YouTube Gaming, TV, and Google TV & Chromecast, significantly increasing viewership and driving hardware sales.
YouTube: Launched the first advertising solutions, scaling revenue from $12M to over $1B.